Francesco Marfisi
Bio
Francesco Marfisi, formerly an electrical engineer, is the B2B sales director at CAM.
Once upon a time, his life was written in stone: He was a model student whose father was an entrepreneur, owner of a small company that produced machinery for lead battery production.
He practically grew up amidst battery equipment, lead, and lead oxide. He believed that studying to become an engineer was the life he was meant to lead.
But, as John Lennon said: “Life is what happens to you while you’re busy making other plans”
Then he began delving into sales. Or rather, he began following in his father’s footsteps. He started by participating with him in contract negotiations. He was intrigued, so he began studying Marketing and Sales.
Currently, he helps potential customers choose equipment for lead oxide production and curing, the specialties of CAM, a company with almost 60 years in the industry.
During his experience working in CAM, he noticed that other suppliers sometimes treat manufacturers like they don’t even exist, even, or perhaps especially, after the equipment has been paid for.
He wants to change that, by continuing in the tradition of CAM: never leaving customers to their own devices; fostering collaboration and assistance over time.
In the past few years, he has been promoting the CAM Method by using social media campaigns based on three tenets:
If a company manager
☑️ doesn’t know you
☑️doesn’t know how you work
☑️doesn’t know your after sales assistance policy
they will miss the opportunity to have access to top of class equipment for lead oxide production, conveyance, storage, and curing chambers.
This is Francesco Marfisi. This is the CAM Method.
This presentation will discuss several case studies from client experiences using new technology from CAM Srl for emission-free production of lead oxide by mechanical milling (Lead Shaver) and magnetic induction (Fasmelt). Mechanical milling technology was introduced in 2006 and since then, the Lead Shaver has undergone continuous development to become an integral component of lead oxide production systems in several countries. This emission-free technology is optimal for factories that are located in highly populated areas. The case history of a factory in Berlin, Germany, will be discussed. The latest development of this milling technology is the LSXL, a Lead Shaver built to cut cylindrical slugs directly from one-ton lead hogs used in facilities throughout North America. Two Lead Shave XLs are currently being installed in a battery factory in the United States. Fasmelt was introduced in 2022 and is now in service in several facilities in Europe. Using magnetic induction for grid production and cylinder casting is a clean, emission-free, and economical way of melting lead and alloys quickly and on a just-in-time basis for efficiency and flexibility. Furthermore, a case study of one of CAM’s most important customers in Italy will be described.