Life in Milan: a fusion of elegance and modernity

Life in Milan: a fusion of elegance and modernity

As we prepare for ELBC in Milan, Irene Fuentes explains what this great city has to offer delegates and visitors this September.

Milan, the cosmopolitan heart of Italy, where ancient history meets contemporary trends, where art and commerce intertwine seamlessly, creating an atmosphere that captivates both locals and visitors alike.

Milan is synonymous with style. From the iconic Milan Fashion Week to the chic boutiques lining the streets of Quadrilatero della Moda (Fashion Quadrangle), the city pulsates with the latest trends in fashion and design. Milanese fashionistas effortlessly blend classic elegance with avant-garde flair, setting the standard for global fashion trends.

As Italy’s financial and industrial capital, Milan is a dynamic hub of commerce and innovation. The city is home to some of the world’s leading multinational corporations, as well as burgeoning startups and entrepreneurial ventures. With its strategic location and well-developed infrastructure, Milan continues to attract businesses from around the globe, fostering a vibrant ecosystem of creativity and opportunity.

The MiCo Convention Center stands as an architectural landmark boasting a rich history intertwined with modern sustainability initiatives. Originally established as the Milan Trade Fair, this iconic structure underwent a transformational renovation, emerging as the modern centre it is today. With its sleek design and state-of-the-art facilities, the center has become a beacon for international events. But beyond its facade, MiCo is committed to sustainability. From energy-efficient lighting to waste reduction strategies, every aspect of the center’s operations aligns with environmental principles. By choosing to host our event here, we are not only providing attendees with an experience but also contributing to a more sustainable future rich in history and cultural heritage.